News

  • January 22, 2016

Why Presentation Folders Are Great Marketing Tools

  • Written by Printing Professional

Using a presentation folder when marketing your products or services is a great way to help your company stand out from the crowd. Below are a few reasons why presentation folders never go out-of-style even with today’s technology:

Professional Image

presentation folders marketing
presentation folders marketing

Proposals that are in an  organized, well-designed and informative folder will present a stronger and more secure image of a business. Companies using presentation folders looks more professional than companies who don’t because the folders  present an image of success. A good presentation with an organized folder also enhances a company’s reputation and helps earn the confidence of a client.

Branding

presentation folders marketing
presentation folders marketing

Coordinated stationery helps support your branding. Presenting high quality presentation materials gives an image of quality and sets the tone for how a customer sees your company.

In an article by James Heaton regarding branding versus marketing he explains branding as something that “does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”’

Lasting Impression

presentation folders marketing
presentation folders marketing

Presentation folders are held in higher regard than just a pile of papers. Putting the time and effort in designing and packaging an impressive folder will almost ensure your customer won’t discard it, and every time they use it they’ll think of your company!

Versatile

presentation folders marketing
presentation folders marketing

Presentation folders have lots of uses such as adding business cards, brochures, business forms, CD’s, photos, etc. They’re a great way to keep your materials organized!

At Accent Printing we have a variety of specialized presentation folders including three-panel, legal and window. We also have creative folders with waved and curved pockets. Our design team will  work with you to make sure your presentation folders are a perfect fit for your organization.

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