I need to send logo/images to be printed. What files are acceptable?

  • By Printing Professional

Clients often ask us what files (images / logos) are acceptable to send so that their artwork will look sharp when printed. It is especially important to understand what is required when we are printing a large banner or poster since the image will be blown up and issues will be more noticeable. The answer…

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How to Prepare Files for Printing

  • By Printing Professional

Create the file in CYMK color mode. RGB (red, green and blue) is used for digital media and CMYK (cyan, magenta, yellow and black) is for anything printed. RGB is called an “additive color,” meaning the more light emitted the lighter the colors will be. CMYK is “subtractive” which means the more light that’s absorbed,…

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What’s a “Creep”?

  • By Printing Professional

“Creep” is the term used in the printing business when the inner papers of a saddle-stitched booklet extend (or creep) out further than the outer pages of the booklet when it’s folded. See the illustration below: When laying out the pages for booklets, designers have to remember to account for creep. The more pages in…

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Print Marketing Still Going Strong

  • By Printing Professional

The “death” of printed direct mail was long rumored for years. While volume did decline for awhile, marketers have more recently begun to add direct mail back to their more integrated (print and online) marketing campaigns. This has been due to a realization of how consumers appreciate the personalized feel of direct mail versus digital marketing and…

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Why Fonts Matter in Design

  • By Printing Professional

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed” —Wikipedia   The debacle of the 2017  Oscars’ presenters wrongly announcing the movie of the year as LA LA Land, instead of the real winner Moonlight, illustrates the power of typography and its importance in good design….

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