Keys to a Creating a Successful Catalog

  • By Printing Professional

A catalog’s purpose is to sell products, but it’s also an important tool in building relationships with your customers/buyers, branding your image and it’s a great marketing strategy. Knowing your target audience and designing the catalog around your customers’ needs will help generate the revenue you expected by printing the catalog to begin with. Here are some…

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Creating Repeat Prints 101

  • By Printing Professional

Most people don’t realize there is a systematic way in creating repeat prints that are seen in wrapping paper, children’s playful pajamas and even on men’s boxers or ties. Understanding how to create a repeat print is essential for any designer and, at Accent Printing, our designers use repeat prints to help our customers create…

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Take Our Daughters and Sons to Work Day

  • By Printing Professional

Left to right: Accent Printing Owner Mike Tan, his daughters Emily and Ava, Office Coordinator Danuta Gorska’s daughter Natalie and son Bartosz Gorski, Print Operator Wester Soto Encarnacion’s son Wester Jr. and, in the front, Sales Manager Robert Kayda’s daughter Grace. They’re proudly holding their “Certificates of Awesomeness” Mike presented to them after lunch! Yesterday we celebrated…

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Using Your Annual Report as a Marketing Piece

  • By Printing Professional

Annual reports have seldom been seen as exciting, but since they have to be done why not make them engaging and interesting to your clients and investors? With some creativity and well thought-out copy, annual reports can then be used not just for financial information, but as a chance to highlight your company’s achievements and…

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Understanding Paper 101

  • By Printing Professional

In the printing business it’s important to understand paper. By understanding, that means knowing the difference between the main types: Board, Bond, Book, Bristol, Text, Cover, Index, Offset and Tag. Each of these types are grouped based on their basic thickness and weight. The weight (or paper density) has three different measuring scales: Basis Weight…

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