• July 23, 2015

Successful Strategies for a Trade Show

  • Written by Printing Professional

Trade Shows can be overwhelming for potential buyers. A maze of booths that start to look the same after walking through the first three aisles.

Signs help make your booth stand out. According to Ruth P. Stevens, a consultant on business-to-business marketing and president of eMarketing Strategy ,The most important thing in booth design in a small booth – or any booth really – is the signage,” Stevens says. “Assuming you’ve done your work in pre-show promotions, you want to attract the people who know you.”

At Accent Printing Solutions we’re experts on creating beautiful signage! Take a look at the Tradeshow Displays page on our website and you’ll see we have high-quality displays from retractable Banner Stands, Countertop Displays and Stackable Cubes like this:

cube banner trade show display

There are other keys in making your Trade Show experience a success.  Several weeks before the show make sure to let your customers know you’ll be attending by sending them a “snail mail.” David Brull, the vice president of marketing and membership for the Trade Show Exhibitors Association, says, “A postcard is pretty much the most effective – and odd sized is even better so that it doesn’t just blend in and end up in the trash. I know one person that shaped theirs like a fish once, and that really brought people in.” Postcards and business cards are what we do daily and we can even help with Every Door Direct Mail (EDDM).

tradeshow display service
tradeshow display service

Accent Printing Solutions is a full-service print shop, meaning we can help plan your event, put presentation kits together, design your posters and print them. We can even design your Trade Show Booth layout!

Once you have the customer in your booth you’ll want to have some cool swag to remember your company by. We have the experience to help you navigate through thousands of promotional products that are available – anything from pens and tote bags to magnets and T-shirts.

Trade Shows can be a lot of fun and you’ll have a successful one if you plan carefully.