If you own a small, local business and want ideas on how to inexpensively promote it, you might consider a vehicle wrap. According to the Outdoor Advertising Association of America (OAAA) mobile advertising can be the most cost efficient advertising because it reaches more consumers at a lower cost per thousand impressions than any other form of advertising. And the OAAA also has statistics showing more than 95 percent of Americans are reached by media that target drivers and passengers!
Accent Printing recently printed a vehicle wrap for a small, local cleaning business called “The Dust Busters.”
The co-owner of this business said they’ve spent money on all sorts of advertising – mailer coupons, fliers, brochures, etc. – with little to no contacts. He said since driving the Dust Busters van they’ve received many phone inquiries and have a significant increase in business!
According to an article on marketingtango.com, investing in a vehicle wrap is “manageable for most small businesses—a few dollars per day” because it’s seen every day of the year for up to five years. And the cost varies from as low as $1200 for a partial wrap to a few thousand for a full-wrap, depending on the size of the vehicle.