Outdoor banner advertising allows you to target specific audiences by neighborhood. And unlike a radio or tv ad, these banners are experienced by this audience 24 hours a day, seven days a week! Community groups and event organizers use street banners as to engage the public and promote events. There are many reasons why outdoor advertising still makes sense in today’s digitial world:
Compared with radio/tv advertising spots on they are inexpensive to produce. According to a survey by the Outdoor Advertising Association of America outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio. Also, many printed banners are used more than once.
Banners can be printed in any size and any color. They can be hung, mounted to walls or displayed in retractable stands. Banners can be one sided or multi-sided that can be mounted on rotating stands.
If your target market is in a certain location, a banner in that area could raise your company’s profile and increase sales. Outdoor advertising near a shopping center or downtown can catch a potential customer when they’re in a shopping frame of mind. Targeting a certain market almost guarantees you’ll reach potential customers – people who find your product relevant. And according to an article in bizjournal.com – Case studies prove the right message in the right place at the right time generates sales. I’m sure this creative banner below helped fill those office spaces:
Some towns, such as Austin, Texas, encourage the usage of banners. Austin’s Street Banner Program “enhances the streetscapes of Austin by adding a vibrant element that enlivens key corridors and the mobility experience for pedestrians, cyclists, transit users and drivers.”
And the number one rule in designing outdoor banners? Keep them clear, attractive and easy to read!
