• June 10, 2016

Marketing and Branding With Printed Materials

  • Written by Printing Professional

With the presidential elections nearing, it’s hard to escape seeing something about  Donald Trump or Hillary Clinton. Campaigns are basically marketing, except that instead of soap or a car, the marketing is for a person. In this presidential campaign Trump and Clinton are the brands being marketed, and they couldn’t do the marketing/campaigning without lots of printed pieces.

Outdoor Signage & Billboards


Coroplast is hardy plastic and great for political and real estate outdoor signage. Remember seeing these signs for months before the last election? We’re sure to see many more Trump and Clinton signs on lawns in the next few months!

Promotional Give-Aways



From mugs to totes, lanyards to tee-shirts, promotional pieces are great ways to market. The brand is what remains after the marketing has swept through the room.  Promotional pieces also are what remains and they last much longer than the election!

Stickers and Buttons



Much of our time is spent in cars, so bumper stickers are great ways to market. A little piece of trivia – The first presidential election to used bumper stickers was in 1952, between Dwight D. Eisenhower and Adlai Stevenson II.

Mailers, Posters, Promotional Flyers, Magnets and Even Car Wraps




According to an article by the Tronvig Group – a marketing strategy, brand strategy agency & consulting firm – “Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.” And as we’ve just seen – marketing these brands really do require LOTS of printed pieces.