{"id":2257,"date":"2017-03-17T19:47:38","date_gmt":"2017-03-17T19:47:38","guid":{"rendered":"https:\/\/www.accentonprint.com\/news\/?p=2257"},"modified":"2017-09-05T00:00:03","modified_gmt":"2017-09-05T00:00:03","slug":"why-fonts-matter-in-design","status":"publish","type":"post","link":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/","title":{"rendered":"Why Fonts Matter in Design"},"content":{"rendered":"

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed\u201d\u200a<\/em>\u2014Wikipedia<\/p>\n

 <\/p>\n

The debacle of the 2017 \u00a0Oscars’ presenters wrongly announcing the movie of the year as LA LA Land, instead of the real winner Moonlight, illustrates the power of typography and its importance in good design.<\/p>\n

Look at the close up of the card Warren Beatty had to read from on the left:<\/p>\n

\"before-after\"<\/a><\/p>\n

And how much easier it would have been for him to read the one on the right and realize he had been handed the wrong card!<\/p>\n

When I wrote about the importance of fonts last year I said typography is “an integral part of a design, not just for their aesthetic virtues, but also because they can help set the mood or tone you’re trying to convey.”<\/p>\n

But the Oscars blunder showed that fonts matter, not for just conveying emotions, they matter in basic communication. Consider a marketing campaign with brochures that, while looking pretty, get tossed away because the potential customer can’t read it or understand the main subject you’re trying to convey, such as your annual “BLOW OUT SALE!<\/strong>”<\/p>\n

\"blow-out\"<\/a><\/p>\n

Once \u00a0you catch your customer’s attention about the sale, gala event, trade show, etc. it’s important to keep the customer reading the content. That’s where basic, clean, readable typography comes in. This doesn’t mean it needs to look boring. Work with a good designer who can show creative ways of arranging the copy on the page that are engaging and pleasing to the eye such as the example above. The fonts should guide the customer and help them organize the information.<\/p>\n

Printed pieces are still a very important part of a marketing kit, and fonts play a center stage in making it a success! Accent Printing Solutions is a printing company with locations in NJ and NYC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed\u201d\u200a\u2014Wikipedia   The debacle of the 2017 \u00a0Oscars’ presenters wrongly announcing the movie of the year as LA LA Land, instead of the real winner Moonlight, illustrates the power of typography and its importance in good design….<\/p>\n

Read More \u2192<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nWhy Fonts Matter in Design - Accent Printing Solutions News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Fonts Matter in Design - Accent Printing Solutions News\" \/>\n<meta property=\"og:description\" content=\"Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed\u201d\u200a\u2014Wikipedia   The debacle of the 2017 \u00a0Oscars’ presenters wrongly announcing the movie of the year as LA LA Land, instead of the real winner Moonlight, illustrates the power of typography and its importance in good design.... Read More \u2192\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Accent Printing Solutions News\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-17T19:47:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-05T00:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accentonprint.com\/news\/wp-content\/uploads\/2017\/03\/warren-oscars-e1489775860420.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Printing Professional\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Printing Professional\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/\",\"url\":\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/\",\"name\":\"Why Fonts Matter in Design - Accent Printing Solutions News\",\"isPartOf\":{\"@id\":\"https:\/\/www.accentonprint.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.accentonprint.com\/news\/wp-content\/uploads\/2017\/03\/warren-oscars-e1489775860420.jpg\",\"datePublished\":\"2017-03-17T19:47:38+00:00\",\"dateModified\":\"2017-09-05T00:00:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.accentonprint.com\/news\/#\/schema\/person\/5a1022c52f733ea4d5b4a89f33952d98\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#primaryimage\",\"url\":\"https:\/\/www.accentonprint.com\/news\/wp-content\/uploads\/2017\/03\/warren-oscars-e1489775860420.jpg\",\"contentUrl\":\"https:\/\/www.accentonprint.com\/news\/wp-content\/uploads\/2017\/03\/warren-oscars-e1489775860420.jpg\",\"width\":600,\"height\":338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.accentonprint.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Fonts Matter in Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.accentonprint.com\/news\/#website\",\"url\":\"https:\/\/www.accentonprint.com\/news\/\",\"name\":\"Accent Printing Solutions News\",\"description\":\"Accent Print Solutions\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.accentonprint.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.accentonprint.com\/news\/#\/schema\/person\/5a1022c52f733ea4d5b4a89f33952d98\",\"name\":\"Printing Professional\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.accentonprint.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2207732550b056464493b0dd64c21e33e646b64bcc317cb73f0bc5b6f48ee9dc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2207732550b056464493b0dd64c21e33e646b64bcc317cb73f0bc5b6f48ee9dc?s=96&d=mm&r=g\",\"caption\":\"Printing Professional\"},\"url\":\"https:\/\/www.accentonprint.com\/news\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Fonts Matter in Design - Accent Printing Solutions News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/","og_locale":"en_US","og_type":"article","og_title":"Why Fonts Matter in Design - Accent Printing Solutions News","og_description":"Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed\u201d\u200a\u2014Wikipedia   The debacle of the 2017 \u00a0Oscars’ presenters wrongly announcing the movie of the year as LA LA Land, instead of the real winner Moonlight, illustrates the power of typography and its importance in good design.... Read More \u2192","og_url":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/","og_site_name":"Accent Printing Solutions News","article_published_time":"2017-03-17T19:47:38+00:00","article_modified_time":"2017-09-05T00:00:03+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/www.accentonprint.com\/news\/wp-content\/uploads\/2017\/03\/warren-oscars-e1489775860420.jpg","type":"image\/jpeg"}],"author":"Printing Professional","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Printing Professional","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/","url":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/","name":"Why Fonts Matter in Design - Accent Printing Solutions News","isPartOf":{"@id":"https:\/\/www.accentonprint.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#primaryimage"},"image":{"@id":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.accentonprint.com\/news\/wp-content\/uploads\/2017\/03\/warren-oscars-e1489775860420.jpg","datePublished":"2017-03-17T19:47:38+00:00","dateModified":"2017-09-05T00:00:03+00:00","author":{"@id":"https:\/\/www.accentonprint.com\/news\/#\/schema\/person\/5a1022c52f733ea4d5b4a89f33952d98"},"breadcrumb":{"@id":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#primaryimage","url":"https:\/\/www.accentonprint.com\/news\/wp-content\/uploads\/2017\/03\/warren-oscars-e1489775860420.jpg","contentUrl":"https:\/\/www.accentonprint.com\/news\/wp-content\/uploads\/2017\/03\/warren-oscars-e1489775860420.jpg","width":600,"height":338},{"@type":"BreadcrumbList","@id":"https:\/\/www.accentonprint.com\/news\/2017\/03\/17\/why-fonts-matter-in-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.accentonprint.com\/news\/"},{"@type":"ListItem","position":2,"name":"Why Fonts Matter in Design"}]},{"@type":"WebSite","@id":"https:\/\/www.accentonprint.com\/news\/#website","url":"https:\/\/www.accentonprint.com\/news\/","name":"Accent Printing Solutions News","description":"Accent Print Solutions","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.accentonprint.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.accentonprint.com\/news\/#\/schema\/person\/5a1022c52f733ea4d5b4a89f33952d98","name":"Printing Professional","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.accentonprint.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2207732550b056464493b0dd64c21e33e646b64bcc317cb73f0bc5b6f48ee9dc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2207732550b056464493b0dd64c21e33e646b64bcc317cb73f0bc5b6f48ee9dc?s=96&d=mm&r=g","caption":"Printing Professional"},"url":"https:\/\/www.accentonprint.com\/news\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/posts\/2257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/comments?post=2257"}],"version-history":[{"count":5,"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/posts\/2257\/revisions"}],"predecessor-version":[{"id":2547,"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/posts\/2257\/revisions\/2547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/media\/2261"}],"wp:attachment":[{"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/media?parent=2257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/categories?post=2257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.accentonprint.com\/news\/wp-json\/wp\/v2\/tags?post=2257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}